At the NABC convention in New Orleans earlier this month, Tom Krehbiel, a 94Fifty customer from Omaha Nebraska came to our booth, shakes my hand and thanks us for helping him to win the state title this year. Obviously, I wanted to share their story with the world. It is a great one for many reasons, some of which have nothing to do with basketball. (But doesn’t everything, at some point, have to do with basketball?)
Boys Town high school goes 27-1 as the highest scoring team in the state.
Coach Tom Krehbiel understands a thing or two about player psychology and motivation. For the past 10 years as the varsity boys basketball coach at Boys Town High School in Omaha, Nebraska, he has seen his share of great athletes that had raw potential but failed to put it all together on the court.
Boys Town is a unique opportunity for its full-time students. Many of Krehbiel’s players are sent to Boys Town as a last resort, arriving from torn or dysfunctional family backgrounds or run-ins with the law. Until they arrive on campus, structure is more often than not a foreign concept, and communicating the importance of new practice habits is a particular coaching challenge. Before they reach Krehbiel, most of his players have never had any formal coaching. The nature of the mission for Boys Town means that he has no feeder system to develop young talent, so he has to develop team chemistry, discipline and skill quickly. In most years, these hurdles would result in competitive teams that weren’t quite polished enough to take home the title.
“I was ready to buy a NOAH system, and then I learned about 94Fifty”
At the end of the 2010-2011 season, Coach Krehbiel recognized that he had to try something new. He had just finished a solid 20-6 campaign but lost in the state tournament because his teams couldn’t shoot the ball. Opposing teams would pack in their zone defenses, limiting the athletic advantages his teams would bring by slowing the game down and making every possession a struggle.
While the Cowboys averaged a respectable 60 points per game in 2010-2011, they shot only 29.4% from three point range. Krehbiel’s two returning senior starters shot 19% and 32% respectively as juniors. He knew his team was at risk of another season facing packed in zones and a disappointing early exit from the tournament. That’s when he decided to make 94Fifty a key tool for his off-season skill development strategy.
“The 94Fifty motion sensor basketballs and software are amazingly accurate in measuring shooting and ball-handling skills. It gave me the ability to assess all the skills of my players – ball-handling and shooting – in a very objective and precise way. I looked at the NOAH system, but I just thought that we needed something that could measure and monitor all skills like shot speed, shot arc, and ball-handling. My players like how 94Fifty creates game like, high-intensity skill tests that force them to hone their skills in order to score well. It provides immediate feedback, precise diagnostics, and personalized recommended drills based on the weaknesses that it sees. “
“More than anything, 94Fifty changed our workout culture.”
Beginning in June of 2011, he selected four key players for the upcoming year to work on their skills – two new sophomores with promise and his two returning starters. He knew that this group brought experience and talent, but had some serious deficiencies that needed attention. Like many young players today, they liked to play pick up games, or goof around in open gym, but he needed a way to change how they approached their personal practice time. Once 94Fifty arrived, he quickly tested his players shooting mechanics and ball-handling skills and used the information to get their attention.
“My players were motivated by being able to compare their own skills to college level skills. It drove them to practice harder and the right way. It’s not some gimmick – it forced them to practice their skills in real-time, game like, competitive environments. The instant scoring was a key feature that drove intensity. “
For their shooting issues, 94Fifty was able to identify the shot arc and shot speed deficiencies for all 4 players, and then recommend drills to help correct the issues.
“The shooting improvement was profound. My players quickly learned to appreciate not only the importance of practicing the right mechanics, but also to shoot quickly while maintaining those mechanics. The system is so accurate in analyzing weaknesses and so objective that kids listen to the feedback I give them. The workouts that the system suggested were outstanding; personalizing the drills for each player’s needs. My players locked onto those drills and improved dramatically in just a matter of a couple of months.”
Krehbiel would use 94Fifty every two weeks to re-test the skill-development progress of his players. For each test, he would put his players through a series of short, game speed shooting and ball-handling drills measured by the motion sensors in the balls so that his players could see their own improvements and make any necessary adjustments. “It’s was important for my players to see their improvements and progress in shorter time intervals and it kept them motivated to continue to work on the little details that make a huge difference.”
94Fifty Delivers Championship Results
The results of Krehbiel’s decision to choose 94Fifty were profound. The Cowboys captured the Nebraska C-1 state title while going 27-1. They led the state in scoring at over 75 points per game, up from 60 per game the previous year. Each of the four players using 94Fifty shot greater than 40% from three point range, shooting over 350 threes for the season. His two returning seniors, who had shot 19% and 32% from the previous year, shot 40% and 45% respectively from the three this year. Both are now heading off to play college basketball.
“Once we demonstrated to ourselves and to our opponents that we had multiple three point threats, teams couldn’t pack in their zones anymore. My players actually got excited to see a zone because they had the confidence in their shooting mechanics to knock it down.” Krehbiel also credits his player’s understanding of shot speed for knocking down a key shot during the state title game, where one of his 94Fifty seniors drained a big three from the corner in the final minutes with a defender closing fast. “A year before, he never gets that shot off because he couldn’t shoot quickly enough,” added Krehbiel, who was named Coach of the Year. The Cowboys won the state title Game 58-55.
While there are many factors that impact a championship teams’ success, Krehbiel is quick to point out where 94Fifty had the greatest impact. “More than anything, it helped me to communicate ways to improve with these players that produced results. It changed the workout culture of my entire team.”
For a school with the unique challenges and mission of Boys Town, the skills and discipline retained by their players about the benefits of focus, dedication, and persistence will last a lifetime.









Turkish Basketball – Early Surprise of the 2012 Olympics
May 8th, 2012One of 94Fifty’s best customers and distributors is the Guler family in Turkey. Sinan Guler, who plays on Anadolu Efes, one of the top Turkish professional teams, was kind enough to provide some detail behind the surprising absence of the Turkish team from the 2012 Olympics.
I have to first say how genuinely confused and shocked I was to learn that Turkey had not made the Olympics this year. With all of the travel and heads-down work that comes with running a global company, it is sometimes difficult (and at times embarrassing) to keep up to speed with all aspects of the global basketball world. I can empathize with how disappointed basketball fans in Turkey must be that the team did not meet the lofty expectations that were no doubt created after their impressive finish in the 2010 World Championships. After hearing a first-hand account from Sinan, it is clear that the disappointment still lingers.
What follows are some thoughts from a completely independent basketball observer (although obviously skewed towards events in U.S. basketball), who appreciates great basketball and great skill wherever I see it regardless of where that talent comes from across the globe.
First, my expectations for Turkey in the 2012 Olympics were very high. They earned that expectation not only from their fans but also from fans across the globe. I fully expected them to compete this year for a place on the medal podium, with a very real chance to take the Gold medal along with Argentina, the U.S., France, Spain, Lithuania, Slovenia, Serbia and a handful of other countries that have a legitimate shot in any given year to compete for a medal. But the very fact that Turkey has earned that expectation speaks volumes for what is happening with Turkish basketball. These same expectations were not a reality just 10 or 15 years ago.
This leads to my second observation that has stuck with me since the 2010 Worlds. I was impressed with what appears to be a very cohesive basketball structure within the Turkish basketball federation. You could see the output of that structure with the performance of their national team. Their team had depth at all positions. They were long, athletic and all very skilled. Their Bigs could face the basketball or play the traditional post with equal confidence. Their guards could shoot and had command of the floor and were not bothered by pressure, particularly confident against the American defenders, which is not an easy task. The entire team could pass and rebound well. All of these traits from any basketball observer would be obvious signs of a strong feeder system and national structure that understands how to develop the skill necessary in its players to compete on a global stage.
But there was one more subtle but very important observation that might only be obvious to those that have spent time developing talent: I could see that the players, coaches, and fans had a Passion for the game. Coming from a state like Indiana – where passion for basketball exceeds logical bounds – it was obvious to me that Turkey, as a country, has a passion for basketball that will drive its success. You can see this similar passion in countries like Lithuania and Slovenia. But Turkey, as a country, has it – and that passion, combined with their basketball organization structure, are the elements that build international powers in any sport.
These observations made it all the more surprising to me not to see Turkey in the Olympics this year. As I mentioned, my expectations after the World Championships were to see them compete at every major international tournament. But as a former player who understands the perils of the game following the big game, there is probably a very simple and common explanation: a giant, inevitable, country-wide letdown from hosting the Worlds and coming so close to winning it.
Think about it.
You just host the World Championships, knock off nearly all of the top teams in the world in front of your own passionate, screaming fans for more than 3 weeks, and finish just short of taking home the Gold. Everyone is euphoric, and you relax, just a bit, to enjoy it. The entire Turkish Basketball structure lowers the intensity level to savor the moment. And that is precisely when teams get bit – because now you are a marked team. Others have now set you squarely in their sites to take you down, and now within 12 months you have to get every player, coach, and team member mentally ready to defend those expectations against the very teams who have just raised their intensity against you. I can tell you from personal experience that it is an extremely difficult task. It is the same reason why it can be so hard to win an NBA title, or any title, two years in a row, because it only takes a slight decrease in the mental focus and intensity to make the difference at a championship level. Everyone wants to claim that they beat you, and while your own game comes down just a bit, their game has gone up.
I am almost certain that is what has happened here – because there is just too much exceptional basketball structure in place to explain it any other way. This I know – while the people of Turkey must be disappointed in their 2012 absence – they have set a more permanent expectation in my mind – they can rest assured that the World has taken notice and that the international conclusion is that this was an anomaly, and our expectations are that in the years to come, Turkey will be a common contender for a seat at the podium.
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